North Carolina Department of Transportation
Research & Innovation Summit – 2020
Investigating Cycling Behavior Considering Different Temporal Characteristics Using Crowdsourced Bicycle Data
Authors: Zijing Lin, and Wei (David) Fan
UNCC
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Introduction
- Crowdsourcing:
 “Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” (Howe, 2006)
- Previous Research:
 - Mapping bicycle ridership (Jestico et al., 2016)
- Analyzing cycling activities (Salon, 2016)
- Estimating bicycle volume (Griffin and Jiao, 2015)
- Public bicycle usage (Griffin and Jiao, 2019)
- Modelling cycling route choice (Hood et al., 2011)
 
- Primary Methods:
 - Generalized linear regression models (Hochmair et al., 2019)
- Ordinal logistic regression models (Moore, 2015)
 
- Research Gaps:
 - Few studies analysed the cycling behaviour for different temporal characteristics
- Previous developed models for relevant research areas cannot address the unobserved heterogeneity within the data
 
- Objectives:
 - To develop advanced mixed logit (MXL) models
- To analyse the impact factors on cycling behaviour
- To compare the cycling behaviour for different time periods
 
For questions about this research, contact Zijing Lin at zlin4@uncc.edu.



